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The Company
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Home » The Company » History and The Logo
History
 Natrapharm, Inc. was established by Mr. Rudi T. Runes in November 1990 with products licensed from the newly-formed Rhone-Poulenc Rorer where he served as president of Rhone-Poulenc Natterman before its merger with Rorer. It was during his tenure that Natterman (Phils) became one of the leading Pharmaceutical companies in the country.
The continued growth of Natrapharm Inc. eventually led to the formation of Patriot Pharmaceuticals Corp. in 1995. Initially conceived as a foray into the generic sector of the pharmaceutical industry, Patriot Pharmaceuticals Corp. evolved to focus primarily on hospital-based products.
The group's consistently strong performance in the market paved the way for the construction of its own building which was completed in 1997. An extension was added in 2004 to accommodate an upgraded warehouse facility and well-equipped training and education center. The Patriot Building was designed not only as a base for operations, but more importantly, as a symbolic representation of its patriotic pride and commitment to the Filipino culture and values.
Recognizing the need for efficient nationwide delivery structure, a distribution system was integrated into its internal operations in 1999. This approach supported its development needs and became pivotal to group's sustained growth.
Since then, the group's product portfolio has expanded from eight to 23 brands, including several market leaders in their therapeutic segments. The promotional field force structure has branched into five divisions specializing on specific therapeutic categories: pediatrics, internal medicine and general practice, cardiology and metabolic, surgery and pain management, and neurology.
The Logo
Each element in the Natrapharm Inc. logo represents a milestone in the company's history.
The First Square symbolizes the international acquisition of Nattermann International by Rhone-Poulenc Sante of France to form Rhone-Poulenc Nattermann in 1987.
The Downward Dripping of the Square attests to the merger of the Philippine affiliates of Rhone-Poulenc Nattermann in 1990 that served as the catalyst for the foundation of the Natrapharm Group on November of the same year.
Finally, the Red Square depicts the vigor and dynamism that characterized the new beginning as embodied by the Natrapharm Inc .
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